OpenIdea_090_Markus Pargfrieder

Digital brand experiences in real space

What can you expect?

We have been living in the so-called experience economy for 20 years. For brands, this means constantly changing requirements for their own presentation and communication. In addition, digital technologies continue to gain ground in all areas of life, permanently changing customer expectations and creating new needs. Against this backdrop, Responsive Spaces has been working for years on the digital "brand experience" that continues to take place in real space. Markus Pargfrieder, founder and CEO of Responsive Spaces, provides insights into this still young but exciting field of activity based on a little theory and many (inter)national examples.  

Lecturer

Markus Pargfrieder has been working professionally with digital media and innovative technologies for more than 20 years. After 17 years at the digital agency Netural, he founded Responsive Spaces, a "studio for creative technologies" that conceives, designs and realizes immersive and interactive brand experiences.

Event language

German

Audience

All interested parties are welcome to participate.

Participation

Participation in the event is free of charge and no registration is required

Details on the event series

With the OpenIdea event series, the FHV's InterMedia degree programme invites you to an open round of talks in which exciting and diverse topics in the field of Design and Design are highlighted. International guests from a wide range of fields offer inspiring insights and encourage discussion. The focus will be on social & design, cultural and artistic aspects, Business and Management issues, technological developments and media strategies and their impact. OpenIdea offers a platform for interdisciplinary exchange and creates space for stimulating discussions about current challenges and trends. The event takes place several times a year and invites students, experts and interested parties to debate the future of Design together.