Contents of studies International Marketing & Sales
Innovative, international and interdisciplinary: your benefit!
Profit from an innovative didactics concept with an extensive mix of methods and an international orientation. Broaden your field of vision through inspiring, practice-oriented courses with lecturers from all over the world. Consolidate your existing basic knowledge and gain new insights in the areas of leadership, market intelligence and development, digital sales and global account management, and marketing management. From the beginning of your studies, you will work on a high-quality master's thesis - the propaedeutics module supports you in exploring methodological issues. An interdisciplinary range of optional modules in Contextual Studies rounds off your programme structure.
Are you ready for a career in the international business environment? All courses of the master's degree programme are held in English. This way, you will expand your language skills and be optimally equipped for a job on the international market.
Learning content in detail
Study and career: yes, it's possible!
Studying part-time is challenging and at the same time very rewarding. Contact hours at the FHV, e-learning units, self-organized learning and group and project work alternate in the course of study.
You need the necessary discipline, consistent time management and an appropriate agreement with the employer. We recommend a reduction of the professional activity to 50 to 80 percent.
The four-semester master's degree in is geared to the time resources of working professionals and managers.
We support you with these organizational measures:
- Contact hours and exam dates can be planned in the long term and are generally held
Fridays from 2 to 10 p.m. and Saturdays from 8 am to 5 pm. - Optimized schedules: The semester is structured in three parts of five weeks each.
In each of these parts, one or two courses are held in blocks. - Examination dates directly following courses prevent clustered examinations at the end of the semester.
- Basic courses that take place during the week are recorded.
You have the opportunity to follow up on them independently of time. - Projects, group work and the possibility of self-study allow you flexible time management.
- Electronic media (scripts, e-books, etc.) help you to achieve your learning goals.