Studieninhalte

Lehrveranstaltung	ECTS	SWS
M1 Communication Skills Lab *E	2	2
M1 Principles and Practices of Research *E	3	1
M3 Marketing and Sales Fundamentals I *E	3	2
M3 Marketing and Sales Fundamentals II *E	3	2
M4 Macro Economics and Global Market Analysis *E	3	2
M4 Global Market Expansion Project *E	5	1
M5 International Market Development Strategies *E	2	1
M5 Digital Tracking and Analysis *E	4	2
M6 Strategic Management and Internationalisation *E	5	3
overall	30	16

Lehrveranstaltung	ECTS	SWS
M1 Statistics *E	4	2
M1 Qualitiative Research *E	2	1
M4 Market Selection, Entry and Development *E	2	2
M4 Global Market, Development Project II *E	4	1
M5 Digitals Marketing and Commerce *E	4	2
M5 Digital Business Models *E	2	1
M5 Int. Competition and Contract Law *E	2	1
M5 Organisation Int. Sales and Services *E	4	2
K1 Contextual Studies *E	6	4
overall	30	16

Lehrveranstaltung	ECTS	SWS
M1 Quantitative Research *E	3	2
M1 Research Seminar *E	3	1
M2 Leadership *E	4	2
M2 Business Ethics and Corporate Social Responsibility *E	2	1
M4 International Pricing and Channel Coordination *E	4	2
M5 Global CRM and Accounting Management *E	4	2
M5 Intercultural Business Negotiations *E	2	1
M6 Marketing an Sales Controlling *E	2	1
K1 Contextual Studies E \| K	6	4
overall	30	16

Intern