IT Product and Services Management

None

• Basics of product development
• Fundamentals of IT Service Development
• Product Lifecycle Management (PLM)
• Analysis and metrics for the preparation of the product lifecycle incl. Technology Readiness Level (TRL)
• Agile Development Methods, Rapid Prototyping, Experimentation
• IT Service Management according to ITIL (Information Technology Infrastructure Library)
• Cloud operation systems
• Software as a Service (SaaS) / Platform as a Service (PaaS) and Deployment / Management of Software Products as Cloud Services
• Phase out of products and services
• Market-oriented product development based on the technical moethods House of Quality, Quality Function Deployment (QFD), Target Costing, Conjoint Analysis and general product development methods like SWOT, BCG matrix, Porter Five Forces, MVP / MVE / Product eco systems / platform strategy, etc.
• Rapid Application Development (RAD), User Testing, RAD in SDLC, Deployment of vertical and horizontal prototypes, Throwaway / Evolutionary / Extreme Prototyping

The IT department as technology services excellence is increasingly assuming a strategic role in innovation and business optimization. In order for the company's daily work to be efficient, secure and of good quality, processes and technologies must be used to ensure the visibility of critical information on the one hand and efficient workflows on the other. The aim of this course is to understand how digital products and services are modeled, implemented and monitored. The learning objectives relate to both the management of digital products (IT Product Management) and services (IT Service Management).

Technical and methodological competence (F/M)

• Students can reflect the principles and processes needed to define and create product roadmaps for digital products and services. In addition, students know the differences to classical product and service management for digital products and services. Students can outline and explain the phases and cornerstones of Product Lifecycle Management (PLM).
• Students know the principles and processes required for market-oriented product development, service development, rapid prototyping and agile product development and can apply, describe and discuss the techniques for PLM - especially product development methods, rapid prototyping and experimentation. Based on this, students describe and select methods for planning and monitoring products and services as well as introducing them to the target market.
• Students can also describe the embedding of IT Service Management in the daily business. This includes embedding and linking to quality management, information management and software maturity models. In addition, the students have the ability to support a product or service from its conception to its market launch and beyond its lifetime in such a way that personal resources, data, processes and business ecosystems are optimally used.
• Students explain the processes of the ITIL framework and assign the phases in case studies. They can also analyze existing IT services or develop new ones.
• In the application for market-oriented product development, students use methods such as Quality Function Deployment (QFD), House of Quality, Target Costing and Conjoint Analysis. In addition, they can understand and apply in-depth product development topics (from user testing and rapid application development (RAD) to the use of vertical and horizontal prototypes). In addition, they select and apply methods and tools according to the situation.

In addition, social and communicative competencies (S/K) such as the ability to work in a team/willingness to cooperate, reliability as well as personal competencies (S) such as learning competence and motivation, scientific work, expressiveness and appearance are trained.

Integrated course: 1 THW together and 2 THW in two groups.

Lectures, case studies and case studies with work orders; IT products and IT services from the own company practice are analyzed, which are presented and discussed.

• Seminar paper (50%)
• Written examination (30%) with questions on the theoretical content and a case study on ITIL.
• final presentation (20%)

For a positive grade, a minimum of 50% of the possible points must be achieved in each part of the examination.

None

• Bergsmann, Johannes (2018): Requirements Engineering für die agile Softwareentwicklung : Methoden, Techniken und Strategien. Auflage: 2., überarb. u. akt. Heidelberg: dpunkt.verlag GmbH.
• Bertsche, Bernd; Bullinger, Hans-Jörg (2007): Entwicklung und Erprobung innovativer Produkte - Rapid Prototyping: Grundlagen, Rahmenbedingungen und Realisierung. Berlin: Springer.
• Böttcher, Roland (2011): IT-Service-Management mit ITIL® – 2011 Edition: Einführung, Zusammenfassung und Übersicht der elementaren Empfehlungen. Auflage: 3., akt. Aufl. Hannover: Heise Zeitschriften Verlag.
• Feldhusen, Jörg; Gebhardt, Boris (2008): Product Lifecycle Management für die Praxis - Ein Leitfaden zur modularen Einführung, Umsetzung und Anwendung. Berlin Heidelberg: Springer.
• Kittlaus, Hans-Bernd (2009): Software product management and pricing: key success factors for software organizations. Berlin Heidelberg: Springer.
• Kleiner, Fritz (2013): IT Service Management: Aus der Praxis für die Praxis. 2013. Aufl. Wiesbaden: Springer Vieweg.
• Lehmann, Donald R.; Winer, Russell S. (2004): Product Management 4th Edition. 4th Edition. New York: Mcgraw Hill Education (= Mcgraw Hill Series in Marketing).
• Maritan, Davide (2015): Practical Manual of Quality Function Deployment. 2015th Edition. Berlin Heidelberg: Springer.
• McConnell, Steve (2004): Rapid Development: Taming Wild Software Schedules. 1st Edition. Redmond: Microsoft Press.
• Narayan, Sriram (2015): Agile IT Organization Design: For Digital Transformation and Continuous Delivery. 1 edition. New York: Addison-Wesley Professional.
• Resch, Olaf (2011): Einführung in das IT-Management: Grundlagen, Umsetzung, Best Practice. 2., neu bearbeitete und erweiterte Auflage. Berlin: Erich Schmidt Verlag.
• Stark, John (2011): Product lifecycle management : 21st century paradigm for product realisation. 3. print. London: London Springer.
• Tiemeyer, Ernst (2017): Handbuch IT-Management: Konzepte, Methoden, Lösungen und Arbeitshilfen für die Praxis. 6., überarbeitete und erweiterte. München: Carl Hanser Verlag GmbH & Co. KG.

In-class lecture: Compulsory attendance in in the discussion rounds of the case studies and discussion of the work orders