Disruptive Technology
| Degree programme | International Business Administration |
| Subject area | Business and Management |
| Type of degree | Bachelor Full-time Winter Semester 2024 |
| Course unit title | Disruptive Technology |
| Course unit code | 025008052217 |
| Language of instruction | English |
| Type of course unit (compulsory, optional) | Elective |
| Teaching hours per week | 2 |
| Year of study | 2024 |
| Level of the course / module according to the curriculum | |
| Number of ECTS credits allocated | 3 |
| Name of lecturer(s) | Debra TECH |
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- Analysis of disruptive technologies (e.g. Internet of Things, Artificial Intelligence, Virtual and Augmented Reality, Blockchain technologies).
- Discussion of case studies
- Elaboration of technology assumption models
In this course, students analyse and discuss disruptive technologies and their impact on companies and business models. Technology adoption models and components of a marketing plan are used to capture the impact and adoption of disruptive technologies in specific industries.
Students will be able to define and identify current disruptive technologies, name the SPS (Product Life Cycle) phases and user categories, and describe TAM and TALC adoption models.
Students can explain the basic components of disruptive technology and give examples of disruptive technologies and describe affected industries. They are able to assess the impact of disruptive technology on personal life and business successes apply and discuss future application possibilities. They will learn to be able to forecast the changes in an industry that is affected by disruptive technologies.
Students will be able to analyse environmental factors related to disruptive technologies and apply marketing concepts in the context of disruptive technologies.
Likewise, the impact of disruptive technologies will be evaluated in an ethical framework.
Interactive course with lecture, case studies, exercises in individual and group work, presentations and homework.
Pre-assignment, participation during the seminar in the form of contributions and short presentations (individual or group assignments), post-assignment, individual weighting as determined by the instructors, announcement at the beginning of the semester
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Armstrong, Paul (2017): Disruptive Technologies: Understand, Evaluate, Respond. London, Kogan Page Publishers.
Interaction Design Foundation (Hrsg.) (2017): The Diffusion of Innovation – Strategies for Adoption of Products. Online im Internet: URL:
Lavinskiy, Dave (2013): Marketing Plan Template: Exactly What To Include. Hrsg. Forbes. Online im Internet: URL:
Classes with compulsory attendance