FHV Digital Business Transformation research groups with new leadership

Sabrina Schneider will take over as Head of the Digital Business Transformation research group and the Blum Endowed Professorship of the same name at the FHV from March 2025. She has extensive experience in the fields of Business Administration Technology Management, Digitalization and AI as well as Organizational Development. Most recently, she was a professor at the Management Center Innsbruck (MCI). With a doctorate in Business Administration, she can look back on international teaching experience at universities in Paris and Katowice as well as research stays in Barcelona, Copenhagen and Wellington. Most recently, her research has focused on the effects of artificial intelligence on human work and strategy design.

Contact point for companies 

The expert is looking forward to the new challenge at the FHV. The Digital Business Transformation research group is a point of contact for medium-sized companies in Vorarlberg to implement joint projects. "With our research, we want to promote digital transformation in the region. I am grateful for the support of local companies and we are looking forward to creating added value through a very close link between practice and science."

Support from Blum

The research group and the endowed professorship are made possible by the financial support of the hardware manufacturer Blum, based in Hoechst. "In Vorarlberg, there is not only a need for applied research in cooperation with local industry, but also for needs-based, future-oriented training of specialists, which is why we have created our endowed professorship together with the FHV. We are convinced that Sabrina Schneider will use her expertise to drive forward both education and research in the areas of digital innovation and transformation. We are already looking forward to the new impetus and further collaboration," emphasizes Klaus Wendel from the Executive Board at Blum.

Connected to degree programmes 

The research group strengthens the FHV's expertise in the field of digitalization. The Blum endowed professorship is anchored in the Computer Science - Digital Innovation bachelor's degree programme and the Business Informatics - Digital Transformation master's degree programme. "Future specialists will be able to make use of the new knowledge, especially in the development of digitalization strategies for Vorarlberg's companies. The closer connection between research and teaching brings direct benefits to society and Business and Management in the state," emphasizes Stefan Fitz-Rankl, Managing Director of the FHV. Markus Preißinger, Head of Research at the FHV, is also delighted with Sabrina Schneider's commitment: "Together we are strengthening the attractiveness of Vorarlberg as a business and science location. The research groups will conduct research into the pressing issues of digital transformation - for and with local companies."

Contact
Research group Digital Business Transformation
Prof. Dr. Sabrina Schneider
sabrina.schneider@fhv.at

Personal details
Sabrina Schneider studied Business Administration at the Frankfurt School for Banking and Finance as part of her bachelor's degree. The qualified banker then worked in strategy development at a major bank. During her master's degree in Scotland, Italy and Sweden, she focused on strategy and project management. Sabrina Schneider completed her doctorate on Business Model Innovation at EBS University of Business and Management in 2013. She then worked as an organizational developer for several years before taking up a professorship in technology management at the University of Kassel in 2016. After further research stays in New Zealand and Denmark, Sabrina Schneider has been researching and teaching in Austria since 2021 - where she held a professorship at MCI Innsbruck for Strategy and Innovation from 2021 to 2025. In her research, she focuses on the design of digital transformation journeys, especially in the context of artificial intelligence. Travel also plays a major role in her free time, otherwise you will find her here mainly in nature and doing sports.