Intercultural Communication and Diversity Training
| Degree programme | Business Administration: International Marketing & Sales |
| Subject area | Business and Management |
| Type of degree | Master Part-time Winter Semester 2024 |
| Course unit title | Intercultural Communication and Diversity Training |
| Course unit code | 800101020402 |
| Language of instruction | English |
| Type of course unit (compulsory, optional) | Elective |
| Teaching hours per week | 2 |
| Year of study | 2024 |
| Level of the course / module according to the curriculum | |
| Number of ECTS credits allocated | 3 |
| Name of lecturer(s) | Natasha DOSHI |
English Level B2 (CEFR)
- Definition of culture and cultural identity
- General patterns of values, beliefs and behaviour
- Development of conflicts and conflict resolution
- Cultural models (Hofstede, Trompenaars, Hall)
- Prejudices / stereotypes / generalisations
At the end of this module, participants will have sound theoretical and culture-specific basic knowledge in the field of diversity and intercultural communication. They will be able to analyse their own cultural identity, reflect critically on it and thus behave professionally in various intercultural situations.
- Teaching and learning laboratory with different phases (input, activation, reflection)
- Business games, exercises, simulations, role plays, etc.
- Excursions with appropriate preparation and postprocessing
Cooperation, presentation and written reflection
No
Hofstede, Geert (2005): Cultures and Organizations: Software of the Mind. 2. edition. New York: McGraw-Hill.
Martin, Judith / Nakayama, Thomas (2007): Intercultural Communication in Contexts. New York: McGraw-Hill.
Pauser, Norbert (ed.) (2011): Praxisbuch Diversity Management. 1. Aufl. Wien: Facultas. WUV
Trompenaars, Fons (2004): Riding the Waves of Culture: Understanding Cultural Diversity in Business. New York: McGraw-Hill.
Face-to-face course with attendance expected